PEDRO VALDECANTOS / WALROCKS

CREATIVE & ART DIRECTOR

Creating visual worlds, campaigns and experiences

for brands.

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I’m a Creative and Art Director with more than 15 years of experience developing campaigns, content and visual identities for fashion, lifestyle and international brands.

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My work combines strategic thinking, visual culture and production to create distinctive brand worlds across photography, film, social media, retail and experiences.

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Having worked both agency-side and in-house, I’m comfortable leading projects from the initial briefing and creative concept through to production and final delivery. My approach brings together ideas, storytelling and execution, coordinating multidisciplinary teams and ensuring that every touchpoint feels coherent, distinctive and relevant.

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I’m open to new opportunities, international collaborations and selected freelance projects where creativity, culture and strong visual thinking can make a meaningful impact.

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What I do:

• Creative Direction

• Art Direction

• Integrated Campaigns

• Fashion & Lifestyle Content

• Brand Identity & Visual Systems

• Brand Experiences & Retail

• AI-Assisted Creative Development

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