Pedro Valdecantos
Creative & Art Director
Building visual worlds, campaigns
and brand experiences across photography, film, social, lifestyle, culture, fashion and beyond.
My work moves between fashion, lifestyle, culture and global brands, combining strategic thinking, art direction and production to create work that feels relevant, coherent and memorable.
Mitsubishi / Deja de darle vueltas
Morrison / Members
Disney + Movistar plus /Los Jedi del Deporte
Nike / Blazer x Mónica Anoz
National Geographic / Genius sin calcetines
Pepsi Max / 100% recycled
Volvo / El futuro es eléctrico
Empy’s
...
I’m a Creative and Art Director with more than 15 years of experience developing campaigns, content and visual identities for fashion, lifestyle and international brands.
My work combines strategic thinking, visual culture and production to create distinctive brand worlds across photography, film, social media, retail and experiences...
More about me →
WHAT I
DO
Creative Direction
Art Direction
Integrated Campaigns
Fashion & Lifestyle Content
Brand Identity & Visual Systems
Brand Experiences & Retail
AI-Assisted Creative Development
Visual research / AI lab:
Exploring new visual languages through AI-assisted art direction,
image-making and creative experimentation.
LET’S WORK TOGETHER
Available for senior creative and art direction roles, international collaborations and selected freelance projects.
Email: